Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include anonymous or de-identified information.

Depending on how you use our Services, we may process:

• Contact details: name, address, billing address, shipping address, phone number and email address.
• Financial information: payment card, financial account, transaction, payment and confirmation details.
• Account information: username, password, security questions, preferences and settings.
• Transaction information: products viewed, cart and wishlist activity, purchases, returns, exchanges, cancellations and past transactions.
• Communications: information provided in customer support inquiries and other messages.
• Device information: device, browser, network connection, IP address and unique identifiers.
• Usage information: how and when you interact with or navigate our Services.

Personal Information Sources

We may collect personal information:

• Directly from you when you create an account, use our Services or communicate with us.
• Automatically through the Services, including through cookies and similar technologies.
• From service providers that collect or process information on our behalf.
• From partners or other third parties.

How We Use Your Personal Information

• Providing and improving Services: processing payments and orders, remembering preferences, managing accounts, arranging shipping, handling returns and exchanges, enabling reviews and recommending relevant products.
• Marketing and advertising: sending promotional communications and displaying advertisements based on your activity and interests.
• Security and fraud prevention: authenticating accounts, protecting payments and detecting fraudulent, unsafe, illegal or malicious activity.
• Communication: providing customer support and maintaining our relationship with you.
• Legal reasons: complying with applicable law, responding to valid legal processes and enforcing our terms and policies.

You are responsible for keeping your account credentials secure. Please do not share your username, password or other access details with anyone.

How We Disclose Personal Information

We may disclose personal information for legitimate purposes:

• With Shopify, vendors and service providers that support IT management, payments, analytics, customer support, cloud storage, fulfillment and shipping.
• With business and marketing partners that provide marketing or advertising services.
• When you direct, request or consent to disclosure, such as for shipping, social media widgets or login integrations.
• With our affiliates or corporate group.
• In connection with mergers, bankruptcy, legal obligations, subpoenas, warrants, enforcement of policies or protection of our rights and users.

Depending on your location, you may opt out of targeted advertising or information sharing through our Data Sharing Opt-Out page .

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes information about your access to and use of the Services to provide and improve them.

Information submitted through the Services may be shared with Shopify and service providers located in countries other than your country of residence.

We may use Shopify features that combine information from your interactions with Alimoora, other merchants and Shopify. In these circumstances, Shopify is responsible for processing that information and responding to applicable privacy requests.

Learn more through the Shopify Consumer Privacy Policy and the Shopify Privacy Portal .

Third-Party Websites and Links

Our Services may contain links to third-party websites or platforms. If you visit a website not controlled by us, please review its privacy policy, security practices and terms.

We are not responsible for the privacy, security, accuracy or reliability of third-party websites. Information shared in public or semi-public spaces, including social media platforms, may be viewable and used by others.

Including a link does not imply our endorsement of that platform, its content, owners or operators.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

A parent or guardian may contact us to request deletion of personal information provided by a child. We do not have actual knowledge that we sell or share personal information belonging to individuals under 16 years old.

Security and Retention

No security measure is perfect or impenetrable, and we cannot guarantee perfect security. Information may also be insecure while in transit. Please do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors such as maintaining your account, providing Services, complying with legal obligations, resolving disputes and enforcing contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances.

• Right to access or know: request access to personal information we hold about you.
• Right to delete: request deletion of personal information we maintain about you.
• Right to correct: request correction of inaccurate personal information.
• Right of portability: request a copy or transfer of certain personal information.
• Right to opt out: opt out of the sale or sharing of information or targeted advertising where applicable.

Exercise applicable opt-out rights through our Data Sharing Opt-Out page .

If Global Privacy Control is enabled, we may automatically treat it as an opt-out request for your device, browser and, where identifiable, your Shopify account. Learn more at globalprivacycontrol.org .

You can unsubscribe from promotional emails using the unsubscribe option in those emails. We may still send non-promotional communications concerning your account or orders.

We will not discriminate against you for exercising your rights. We may verify your identity or require proof that an authorized agent can act on your behalf. We will respond as required by applicable law.

Complaints

If you have a complaint about how we process personal information, please contact us. Depending on where you live, you may have the right to appeal our decision or submit a complaint to your local data protection authority.

International Transfers

We may transfer, store and process personal information outside the country where you live.

When transferring information outside the European Economic Area or United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, equivalent UK contracts or transfers to countries recognized as providing adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the revised policy, update the “Last updated” date and provide notice where required by law.